Augmented Reality Statistics (2024)
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The AR market is valued at over $32 billion
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AR revenue is projected to exceed $50 billion by 2027
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There are approximately 1.4 billion active AR user devices
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Around 3 in 4 adults under the age of 44 are aware of AR
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AR-based shopping encourages almost half of all consumers to spend more
AR Consumer Preferences
Nearly half of all consumers are likely to spend more on a product via AR-based shopping (Think Mobiles)
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Being able to test out a product ahead of purchase is a big deal for many consumers. And AR is increasingly being utilized to provide that ‘try before you buy’ incentive.
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Approximately 2 in 5 (40%) consumers claim they are likely to pay more for a product that is initially available to test with AR
AR Consumer Preferences
Most consumers have a preference AR-integrated shopping (Think Mobiles)
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Being able to test out a product ahead of purchase is a big deal for many consumers. And AR is increasingly being utilized to provide that ‘try before you buy’ incentive.
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Approximately 2 in 5 (40%) consumers claim they are likely to pay more for a product that is initially available to test with AR.
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Not only does AR encourage purchasing, but it also makes the shopping experience more enjoyable for many.
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A recent study found that over half (55%) of shoppers claim AR shopping is more fun.
Interactive Experience
AR Consumer Preferences
As many as 75% of 16 to 44-year-olds are aware of AR (Leftronic)
The existence of AR has become common knowledge to many consumers.
Between 70% and 75% of people aged 16 to 44 have heard of AR.
Notably, 56% of 45 to 54-year-olds are aware of AR. And just 44% of 55 to 64-year-olds know about AR technology.
Around 9 in 10 Gen Zers have an interest in AR shopping (Dynata)
Across the board, members of Gen Z are showing a strong interest in AR-based shopping (91.75%).
Perhaps unsurprisingly, there is a strong correlation between younger generations (like Gen Alpha) and AR shopping interest.
For example, seeing what a piece of furniture will look like interests 94% of Gen Z, compared to just 64% of the Silent Generation.
Here’s how the generations compare in terms of the proportion of AR shopping interest:
7 in 10 shoppers believe AR apps would influence them to shop more often (Think Mobiles)
On the whole, consumers feel that AR apps would make them shop more often.
In fact, 71% agree that this would be the case. And 61% claim they choose stores with AR over stores without.
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AR User Statistics
There are an estimated 1.4 billion active AR user devices (ARtillery Intelligence)
The number of active AR user devices has been climbing year over year.
In 2019, there were approximately 0.44 billion active AR user devices. By 2021, this number had almost doubled to 0.81 billion.
As of 2023, there are 1.4 billion AR user devices in active use.
And that figure is expected to increase to 1.73 billion in 2025.
AR Retailer Data
More than half of retailers feel ill-prepared to support emerging mobile tech such as VR (Cision)
A recent study found that 52% of retailers are not fully prepared to support emerging technologies, including AI, chatbots, AR, and VR.
Only 1 in every 100 retailers are utilizing AR to sell products (Marketing Dive)
Retailers are adopting AR to aid the sales process.
Yet, just 1% currently use AR or VR during sales.
Yet over 7 in 10 shoppers believe AR apps would influence them to shop more often (Think Mobiles)
On the whole, consumers feel that AR apps would make them shop more often.
In fact, 71% agree that this would be the case. And 61% claim they choose stores with AR over stores without.
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Many many options for your business: Product Packaging AR Code Product Packaging – Embed AR QR Codes on packaging to offer interactive digital experiences, accessible via Android and iOS devices. Beverage Packaging – Enhance drink packaging with AR QR Codes, delivering immersive brand engagement and digital interactions. Food Packaging – Utilize AR QR Codes to provide interactive content, such as nutritional information, promotions, and engaging visuals. Event Banners & Posters AR Code Banners & Posters – Add AR Codes to event signage, offering interactive product demos, event schedules, or real-time updates. Business & Marketing Materials Business Cards – Integrate AR Codes on business cards for instant access to contact details, portfolios, or product information in 3D. Brochures, Flyers & Menus – Enhance marketing materials with AR Codes, enabling interactive promotions and digital restaurant menu displays. Labels & Stickers – Use AR QR Codes on product tags and decals to provide engaging, informative AR content. Publications & Print Media Books, Guides & Magazines – Incorporate AR QR Codes for interactive features such as 3D models, animations, and AR video content. Newspapers & Publications – Embed AR Codes in print media to bring articles to life with AR videos and immersive storytelling. Retail & Apparel Clothing – Utilize AR Codes on apparel for interactive marketing, transforming garments into engaging AR experiences when scanned via smartphones or AR glasses. Product Displays & Signage Displays & Windows – Apply AR QR Codes to store displays and windows for interactive shopping experiences, product demos, and virtual try-ons. Machinery & Equipment Industrial Equipment – Integrate AR Codes into machinery for AR-based training, maintenance guides, and educational content. Tickets & Travel Tickets & Passes – Add AR QR Codes to tickets, offering interactive 3D content such as event schedules, exclusive promotions, and venue maps. Vehicles . Include AR Codes on cars for easy access to product information, features, and virtual test drives through AR. E-Commerce & Websites Online Stores & Websites – Embed AR Codes on digital platforms to showcase 3D product models, AR videos, and interactive shopping experiences....etc many many more solutions